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5 Conversion Optimization Tips to Improve Lead Generation | Webtekkie - Web desgining company

5 Conversion Optimization Tips to Improve Lead Generation

by / Friday, 08 November 2013 / Published in Website Investment

I have said it before and I’ll say it again – you can have the best looking website on the planet, but if it isn’t helping you generate new business, it’s nothing more than a fancy online brochure. At the end of the day, a successful website should always produce results; whether it is to sell more products, drive more traffic, or increase membership.
If you spent $750 in Google advertising (AdWords) to generate those visitors, you’re only walking away with $550 in profit – which may not be workable depending on your total monthly expenses.
How do I increase the conversion rate on my company website?

If you’ve noticed that your website visitors aren’t taking action or that your cost per acquisition isn’t lining up with your monthly marketing budget, here are 5 tips to consider for improved conversions and better leads:

  • A fast loading website is a better converting website
  • Users should never have to enter the same information twice
  • Create a friction-less conversion process and update your CTA designs
  • Display social proof and leverage client/customer reviews on key pages
  • A good “thank you” page goes a long way

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